FAQ in ecommerce: why are they so important and what should they include?

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Have you wondered whether or not to include a FAQ page in your ecommerce? The FAQ sections of an ecommerce are not only useful for searching for a specific question that the customer has at that very moment, but they are also a great way to provide the customer with concise and clearly structured information.

The FAQ (Frequently Asked Questions in English, frequently asked questions in Spanish) are a section of the website that answers the questions that customers really ask most frequently, and thus contributes to significantly streamlining the purchasing and support processes.

Importance of having an FAQ page for ecommerce
Having a frequently asked questions section benefits customers and the business itself, since:

Save time spent on customer service.
It allows you to answer recurring questions and provide good support.
Create trust in your online store and show that a Mexico Mobile Number List company cares about guiding the customer.
A consumer is more likely to buy from a page with an FAQ, since the information is clearer.
It has better results to position itself in search engines like Google.
What should an effective ecommerce FAQ page include?
It is very important that the FAQs respond to questions of real interest to customers, so that they feel much more comfortable visiting the e-commerce and do not leave the page due to lack of information. Therefore, the first thing to keep in mind when designing the page is to know the target audience, the business, the products, etc. well. to be able to design it so that it is useful and decisive.



First of all, do not use obvious questions and answers. In addition, it is recommended to write the questions in an appropriate tone, adapted to the type of client and the specific business. To do this, a good way is to answer and design the questions by imagining that you were speaking to customers. Even having a well-designed page, it may be the case that customers make personal queries about a specific topic that is not defined in the frequently asked questions. If recurring topics or questions from users are detected, these should be included in the page. page.

Design issues are also important. Depending on the type of business, it will be necessary to consider whether explanatory images are included to answer the questions. And consider whether to include links in the questions, links to pages where the particular issue is explained in more detail. This can occur, for example, in specific questions about the use of a product and the link leads to a manual for the same, or in the case of shipments and returns, a link to the complete returns policy can be included.

In addition, you will have to decide the appropriate number of questions and whether to divide the questions into categories or if they are few and this is not necessary. You have to choose the most correct place on the web to put them. The most common thing is to include them in the footer, that is, in the footer of the website or in the menu, this will depend on the type of business and the importance that these questions may have for the user.