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By making use of quirky characters, bright colors, andpop-up text, you can create engaging videos that are lighthearted, relatable,and easily remembered. Demo videos How-to videos allow you to showcase a newproduct or service. A well-made demo video can explain the value of youroffering, highlight how it solves a problem, and convince viewers they can't dowithout it. Live video The public tendency is to prefer more authentic content.Live video, by nature, is both of these things. You can shoot them using yourphone so you don't have to struggle, and they're great for giving viewers anintimate, behind-the-scenes look at your company. Personalized videos Creatingvideo content that is personalized and relevant to your target audience isbecoming an increasingly popular way to build connections.

Making a potential customer feel like the center ofattention canada b2c email list can help turn them into a paying customer. Customer testimonialsCustomer testimonials build trust and credibility by letting your company'sloyal customers talk about you and your products or services. They give yourvisitors a human story they can identify with and a real person to connect withwhen needed. Interviews with experts Expert interviews build trust and sharegreat ideas with your audience with the help of industry experts andinfluencers. Teaming up with an expert is also a sure way to convey greaterconfidence. Even shooting an interview with the right influencer can bringgreat results. According to the Digital Marketing Institute, about 70% of teenstrust influencers more than traditional celebrities.

Paid search, or pay-per-click (PPC) advertising, typicallyrefers to the “sponsored result” at the top or side of the search engineresults page (SERP). You only pay when someone clicks on your ad. You cancustomize your PPC ads to appear when specific search terms are entered,creating ads that target a specific audience. PPC ads are flexible, visibleand, above all, effective. They are contextual ads, meaning they appear when aperson is searching for a certain keyword or term. Search engine optimizationSearch engine optimization ( SEO ) is the process of optimizing the content andtechnical setup of your website so that your pages appear at the top of asearch engine's results for a specific set of keywords. The goal is to attractvisitors to your website when they are looking for products, services orinformation related to your business.