Koubei, copying the combined

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Koubei, copying the combined combat model of Meituan’s takeout + group buying, and aiming the competition at Meituan, which had just been listed.Therefore, in the following years, Ele.me + Word of Mouth formed a local service combination of home + store, and became Alibaba’s core force against Meituan’s local business.Using high-frequency "takeaway" to drive low-frequency "group buying" and other high-customer unit price businesses, this model has been verified by Meituan. Ele.me has thus become the centerpiece of Alibaba’s local lifestyle business, and is entrusted.

With the important task of driving traffic to group buying and other related businesses.But the result of the competition between the two is obvious. Ele.me failed to compete with Meituan, nor did it bring more users, fulfillment Canada Email List  capabilities and merchant resources to the word-of-mouth business.Public data shows that Meituan currently accounts for nearly 70% of the food delivery market, compared with about 60% in 2018. By the end of 2021, Meituan had 5.27 million riders and Ele.



Me had 1.14 million riders. The market space of Ele.me and Ele.me Star has been continuously compressed by Meituan.With the loss of market share, Ele.me is faced with the abandonment and flight of riders, merchants, and users.Many users have reported that when ordering takeout from Ele.me, they always encounter situations where there is no rider to take the order for a long time, and even the merchant directly contacts the user to cancel the order, or places another order through Meituan. Ele.me is gradually declining in the competition among its peers.