Optimization for search engines

Nabig

The purpose of site is, first of all, to define the terms / requirements that users will be able to enter to reach the site. These keywords will be selected based on the company's activity, as well as potential traffic. A keyword that is too specific will not bring enough traffic, and a keyword that is too generic will bring in a lot of unqualified traffic.

Appearing on Google on the first page for a generic request (eg "mp3"), it ensures a large volume of traffic. Indeed, about two-thirds of users click on one of the results on the first page and almost no one looks past the third page.

Because of this huge potential traffic, webmasters try by all means Democratic Republic Of the Congo Email List to be at the top of the list, even if sometimes they use "cheating". Such techniques can help, but sooner or later, search engines react by changing their ranking factors and blacklisting or even removing from the index these "rogue" sites.

The purpose of a search engine is to provide the user with the most relevant queries, that's why the ranking algorithms of the search engines are constantly modified to go in this direction: the needs and intentions of the user.



The answer that Google regularly gives to all webmasters who want to know the techniques of optimizing their sites is that they should think about designing a site that is pleasant and relevant to the user, instead of trying to create a site for their robot. Even though there are practices to avoid penalties for black hat techniques used to provide a better ranking for a website, the best way to have a good and long-term positioning is to ensure that the website offers a real benefit to the user.