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For example, when launching a website for a new residential complex, basic setup can now be performed by any marketing department specialist without the involvement of analysts. Sometimes, after completing an audit, the team realizes that it is impossible to implement end-to-end analytics with the current set of sources or data quality. But even in this case, the audit benefits the company, since it ensures high-quality data collection and creates the basis for the implementation of end-to-end analytics in the future.

Data collection Adventum Based on the results of the Airplane audit, we identified Argentina Telemarketing Data a list of sources and a set of fields in these sources. To obtain session data, we chose Yandex.Metrica - it has no restrictions on the number of fields in the API request, which turned out to be an ideal scheme for a project with several separate counters. To obtain data from web analytical systems, advertising accounts and call tracking systems, we use our own connectors, rather than ready-made solutions like Zapier.



APIs from third-party vendors are periodically outdated and updated, so API connectors also need to be updated. However, our own developments allow us to work more flexibly with data and process it even before entering the database. For example, ads on VK often contain shortened links to landing pages - we expand them into full ones at the stage of collection by connectors. The biggest challenge during the data collection stage is usually connecting the CRM.