Sales and Lead Nurturing

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Also Interesting Is the Question Aimed at Understanding Which Parameters Are Used to Measure Theaverage Growth Is Defined by the Number of Fans You Gain Over a Certain Period of Time. This Indicator Helps Evaluate the Development of a Page. in General, a Larger Page Has a Lower Growth Rate Than a Small Page, If This Is Compared to the Number of Total Followers of the Page Itself (E.g. the Apple Italy Page with 82,000 Fans, to Grow by 1% It Will Have to Gain as Many as 820, Unlike a Page with Few Fans). It Can Be Useful to Keep an Eye on This Index to Increase Brand Awareness : an Increase or Halt in the Growth Rate Can Indicate Potential Strategic Lines or Warn of a Wrong Strategy. Engagement Rate Engagement Rate Describes How Often, on Average, a Fan Interacted with a Page's Posts.


To Do This, First of All You Calculate the Daily Engagement Rate . It Is Obtained by Adding All the Likes, Comments and Shares Obtained in a Day, Divided by the Number of Fans You Have That Particular Day. at This Point, to Evaluate a Larger Canada Telemarketing Data Period of Time, Simply Take an Average of the Various Daily Engagement Rates in the Period Concerned. the Engagement Rate Can Be Increased by Posting More Often. the Higher the Engagement Rate, the Higher the Reach of the Page, I.e. Its Visibility, Will Probably Be . Especially If This Kpi Is Combined with the One Relating to Post Interaction (Next Point) You Will Have Excellent Feedback for Determining Which Types of Posts Could Further Increase Brand Awareness . Interaction Rate on Posts Interaction in Posts Highlights How Many Active Fans a Page Actually Has and Is an Indicator for the Quality of Posts.







Post Engagement Is Determined by Average Interactions (Likes, Shares, and Comments) Per Fan Per Post. for Example, If You Generate 50 Interactions with a Post and the Number of Fans Is 1000, Then You Will Have an Interaction Per Post of 5%. in Contrast to the Engagement Rate, This Indicator Is Calculated Per Post and Not Per Day, So the Days in Which You Do Not Publish Posts Will Not Negatively Affect It. If You Evaluate This Indicator Together with the Engagement Rate of a Page (Previous Kpi), You Can More Easily Define the Steps for Your Content Strategy: for Example, Do You Notice That the Interaction on Posts Is Higher Than the Engagement Rate? It Means You Haven't Reached Your Full Potential Yet. Your Audience and Brand Awareness Could Benefit from Some Adjustments.