Increasing the number of keywords on the first page

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Measure your website metrics so you can identify seasonal changes Seasonal variations determine how customers find or engage with your website at different times of the year. Therefore, you need to measure these metrics to increase or decrease the types of content you produce. Some trends are obvious – for example, international holidays, like Christmas. Here is the seasonal evolution of searches for “Christmas gifts”. You may see significant spikes as the holidays approach, followed by a sharp drop and no search volume once the holidays are over. Another less obvious example is the search volume for “Mother's Day.” If you don't keep up to date with international holidays, you may not know that countries celebrate this holiday at different times. As you can see, there are several peaks in a single year. If a search term related to your business looks like this, you will need to tailor your content delivery to match audience demand. Here are some measurements you should pay attention to: The search terms (and their volumes) that prospects use to reach your site Pages viewed Traffic sources Bounce rates Average time spent on page In addition to this, you should note the different holidays, events, seasons, and other factors that can affect the seasonality of customer demand. 6. Use SEO Metrics to Inform Your Content Marketing Strategy Since most content marketing activities are aimed at improving your organic ranking on the search engine results page (SERP), you need to track SEO metrics. First of all, you should always create content based on search demand. To determine this demand , you will need SEO software, such as SEMRush. This software will show you keyword search volume, ranking difficulty, and what types of content are already ranking. In the initial phase of growing organic traffic, you should focus on low-difficulty keywords. Although they bring less traffic, they are easier to rank and the traffic they receive is often highly qualified. However, once your content factory is up and running, here are the indicators to follow: Organic conversions . You need to add and track calls to action (CTAs) on your articles. On top of that, you need to track conversions on opt-in forms – for example, pop-ups that ask prospects to download a guide. You can then use this information to optimize underperforming content.


Increasing the number of keywords on the first page . The more keywords you rank for on page 1, the more traffic you get. Tracking this metric shows your overall SEO performance and helps you identify content that ranks well. Organic traffic and clicks . It's often difficult to attribute South Korea Telemarketing Data conversions directly to SEO, so traffic and clicks are another way to show potential causality. Additionally, you can analyze the best-performing content and use it to influence future content. 7. Use marketing automation to produce more content Marketing automation saves you from manual tasks that don't require much thought and improves workflow management. For example, copying lead data from web forms to your CRM or manually sending emails. Instead, you can use your extra time to focus on creative tasks like writing content, interacting with customers, or developing strategies. Here are some daily tasks you can automate with a CRM: Create web forms and pop-ups to capture new leads and automatically add them to marketing campaigns and workflows. Automatically add leads to drip campaigns, for example after downloading an ebook or subscribing to a newsletter. Create a schedule for emails, blogs, and social content, then let your CRM distribute them when needed.







Automate metrics reporting, so your marketing team doesn't have to spend hours cleaning and analyzing data every week. 8. Use CRM data to find new customers You should already have segmented your ideal customer profiles in your CRM, but consumer demands are constantly evolving. You must therefore be looking for new potential audiences for your business. You can find new audiences by looking for similarities between your customers and prospects. Do you see a spike in customers from a new site? Do most of your sales come from social media followers? Is there a unique pain point that multiple customers mention in feedback forms? The answers to these types of questions will help you identify new audiences, stay on top of trends, and help your business grow. Boost your inbound marketing with Really Simple Systems Inbound marketing is a great way to attract and convert highly engaged prospects. And with the right data , framework, and strategies, your business becomes a magnet for solution seekers. The key to multiplying your inbound marketing efforts is to use powerful CRM software that gives you a host of robust features that help you generate leads and retain customers, such as: Lead and interaction management with complete visibility into every touchpoint. Segmentation to help you target your ideal customers and personalize your content for better results. CRM and marketing automation software tools to streamline your workflows and ensure prospects receive content in a timely manner. Analytics and reporting dashboards to monitor and optimize campaigns and achieve lasting results.