SEO identifies all the activities carried

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Out to improve the visibility of a website on search engines. Having a website optimized for search engines is of fundamental importance for any site in any industry. However, optimizing a site involves many factors, one of which is images. In this article we will see the importance of image optimization from an SEO point of view and some tips for creating images that "search engines like". Why optimize images for SEO? To ensure the positioning of your website on search engines it is necessary to optimize the images used for 3 main reasons: Google cannot understand the content of images : Search engine spiders were created to read HTML texts and not to "decipher" images.


Google's algorithm isn't yet able to figure out exactly what an image is about. It is therefore necessary to optimize it to give Google specific indications on its content. Users also search for information by browsing through images . Those who search for something on Google often also check the images tab and access the sites by clicking on the image most similar to the search made.From an SEO point of view the file name must describe the image in a sensible and Luxembourg Telemarketing Data realistic way. It is recommended to use only the keywords , without articles and to separate them with the "-" symbol. For example, if you want to save a photo of a panorama of Paris you can choose the name “panorama-paris”.



Also avoid using special characters, accented letters or other graphic symbols but focus on the keywords that best describe the image by placing the main keyword at the beginning of the file name. Read also “Keywords and keywords. What are they for? How to choose them?” 2. The alternative text alt text As we have seen, Google robots are not yet able to read images correctly. How can you ensure that the photos you choose are taken into account when Google crawls your website? The answer is simple: using the alt text tag ! What is alt text? Alt text is the alternative text of an image, a text that helps the search engine identify and catalog the image.