When it comes to getting quick

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Immediate results , measurable results, paid search campaigns stand out significantly compared to SEO optimization. Search engine optimization allows you to improve the organic ranking of your website without having to pay the search engine to obtain a good positioning among the results in exchange. This means that, once you have obtained a good position in SERP, all clicks will be essentially free. Yet, it is equally true that SEO takes a long time to produce tangible results . On the contrary, Paid search campaigns offer immediate results , guaranteeing the advertiser the possibility of achieving interesting positions in SERP right from the launch of the ad.

The truth is that a good marketing strategy cannot do without either one or the other , although the budget can be allocated differently to meet the needs of the business. Do you want to know more or understand how to distribute your marketing budget? Contact Human Israel Telemarketing Data Analytica . Starting from the analysis of your business situation we will identify the most suitable digital strategy to help you achieve the results you want. Factors that affect the SERP positioning of a Paid search ad The positioning of a paid search ad on the search engine results page is determined by several factors . In particular, we talk about: Bidding : Businesses can bid on phrases or keywords related to their business, products or services.





Higher bids can ensure higher positions on the search results page. ‍ Ad extensions : adverts can be enriched with additional information such as telephone numbers and links to web pages (to the contact page, for example, or to the product page). Ad placement in SERPs may be affected by the impact of these extensions. ‍ Quality of ads and landing pages : Google evaluates and assigns a Quality Score to ads by determining how useful and relevant the landing pages are. ‍ Keywords : The use of different keywords in your ads and their frequency can affect your ranking in the SERPs. In reality, other factors also affect the positioning of a Paid search advert in the SERP. Among these, just think of the search term, the time, the location, the type of device used by users and the competition between the ads.