There are services for searching content on social networks

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Time Frame : Create urgency with phrases like “limited offer,” “valid today only,” and similar. Can be used when events occur with expected excitement, for example, an increase in demand for ice cream during a heat wave. Social activity : can be used if someone famous is spotted with a branded product (or similar), to create the impression of the popularity of the product. Comparison with competitors : If a competitor is on the news agenda, you can use this as a chance to compare your product with it and analyze the advantages.


Game elements : creating interactive tasks or competitions related to current events. For example, guess who will become the world champion in football and win goods from the brand. Helps to captivate the audience and increase their activity on social  Europe Cell Phone Number List  networks. Where can you find informational guides for situational content? You need to actively follow news that is interesting to your target audience so as not to miss events that are significant to them. For this you can use: Media : you need to follow materials from both major publications (for example, Kommersant, TASS, RIA Novosti) and specialized platforms (for example, RBC, VC, Habr, This is media). To follow world news, certain topics or headings, you can use news aggregators (for example, Yandex Zen or Google News) or set up notifications for queries of interest.





Social networks and forums : Twitter, VKontakte and other social networks have sections with current news. Celebrities also share their opinions and news on these platforms. And forums (like Pikabu or Reddit) can be a useful source of viral content. Content aggregator platforms (media platforms) : on such sites, special algorithms collect statistics on the popularity of topics and hashtags through their reach, number of views and frequency of use.  (for example, Popsters) or by category (for example, SmmBox). Situational content can also be searched within the company: if an event occurred that affected the majority of users.