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Vary depending on the company, but the following metrics are often used. Purchasing products Registration for the service inquiry Document request Email newsletter registration Apply for the lecture In order to improve the number of conversions, you need to increase the number of users visiting your site. Therefore, in order to increase the number of accesses, you can use advertising, SEO measures, and use of SNS. Advertising has an immediate effect but is costly, while SEO measures and the use of SNS are relatively inexpensive but need to be approached from a medium- to long-term perspective. What is conversion rate (CVR)? Conversion rate is the percentage of users who convert from the users who visit your website.
It is common to compare conversion rates by keyword, page, click, and Phone Number List traffic route. For example, if a certain page is getting a lot of access but not converting (low CVR), you can use a heat map tool to understand where on the page users are leaving the page, and find out the reason for the drop-off point. analyze . Brush up the content based on the analysis results to find out whether the advertisements are too strong, the text is not attractive and the user judges it to be of no value, or the information that the user wants to know is not written. I need to keep updating. Two representative tools for conversion measurement 2 tools There are many tools necessary for conversion measurement, but you can do so by using two types provided by Google: "Google Adwords" and "Google Analytics."
Google Ads (Adwords) Google Ads is a service developed by Google for people who want to use advertising, mainly Google Listing Ads, Google Video Ads, and Google Display Ads. There are two ways to measure conversions: use Google Tag Manager, a separate service, or issue and set tags within Google Ads. In addition, to set tags, you need a "global site tag" that must be set on all pages, and a tag called "event snippet" that can be set on the part of the page where you want to measure conversions, such as the purchase button or thank you page. Google Analytics Google Analytics is a highly functional measurement tool provided free of charge by Google. To measure conversions, you need to set a "goal". By setting this goal, you can measure conversions when users who visit your site take the action you set as the goal. In addition to being able to understand the page transitions of users and where they left the site, you can also check the conversion paths of users who return to your site using the ``Multi-Channel Report''. Content production support for UP SPICE Co., Ltd.
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发表于 2024-1-28 15:28:58