Black Hat SEO: 12 Techniques You Should Avoid

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Getting good positioning in search engines by cheating? If you are looking for shortcuts using Black Hat SEO to appear at the top of Google as quickly as possible, be careful, because it can be very expensive. Discover in this article 12 SEO techniques that you should avoid. black hat on top of a screen with a magnifying glass Appearing at the top of Google is the goal of many, but it is not advisable to look for shortcuts and quick solutions to achieve it. In this article we present the SEO techniques that you should avoid to avoid receiving an  algorithmic penalty  in search engines. All of these techniques are included under the general term Black Hat SEO. INDEX What does Black Hat SEO mean? What are the Black Hat SEO techniques you should avoid? Keyword stuffing Duplicate content Auto-generated content hidden texts Cloaking Spam in comments doorway pages Abuse.

Of structured data and rich snippets Link manipulation and paid links Negative SEO Link farm or link farm Misleading redirect How to get good positioning without Black Hat SEO 1. What does Black Hat SEO mean? Black  Hat SEO is a set of deceptive strategies that aim to get a page to rank higher in search results. In other words, they are actions that violate search engine guidelines and should therefore be avoided. Fun fact: Black Hat SEO C Level Contact List owes its name to old western movies, in which the bad guy wore a black hat, and is opposed to the so-called White Hat SEO, which represents search engine optimization carried out legally and fair As you may have already imagined, this type of SEO is used to make your site rank better in search results through incorrect techniques. These techniques try  to trick Google's algorithm into believing that your content is.



The main goal of search engines is to offer the best possible experience to their users. That is why  they are always  attentive to the quality of the sites : "Since the birth of search engines, there are users who are dedicated to searching for fraudulent techniques to appear at the top of the search results. These practices harm users who search for content because the pages that interest them most are hidden behind others. "They are irrelevant. They also negatively affect legitimate websites by making them harder to find." (Source: Search Console Help ) It seems obvious to say, but if the search engine discovers (for example through an algorithm update or a  manual action ) that you are using one of the Black Hat SEO techniques, the consequences will be expensive: Your positioning will drop in positions and therefore your organic traffic will decrease.