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Con is and how to work with Account Based Marketing (ABM)? 06/08/21 15:15  to do ABM, how it is implemented and how it relates to an inbound strategy. account based marketing Account Based Marketing (ABM) is a type of personalized marketing for high-value accounts that uses a combination of content marketing and business strategies to catalyze the conversion of potential customers. That is, instead of working with a buyer persona and attracting potential clients who fit that model, what is done is selecting potential clients who, due to their characteristics, are of great value to the company.




Once chosen, these customers are subject to different types of marketing and sales actions specially designed for them, in which personalization is key to reaching decision-makers and driving their journey to purchase . In this post we will try to answer some of the frequently America Cell Phone Number List asked questions about ABM: When is it advisable to do ABM? How is it implemented? How to select the best accounts? What marketing actions are typically used to do ABM? Is ABM going against inbound marketing ? Go for it. In which cases is it recommended to do ABM? Any type of B2B company can implement ABM. But there are two cases in which its use makes complete sense:





businesses that, due to their characteristics, have a very limited universe of potential clients; and those who work with high-value clients, that is, with a high customer lifetime value . In the first case, we are talking about companies that, due to the type of product or service they market, have a very limited number of potential customers, and cannot fully capitalize on marketing actions aimed at larger audiences (such as a Google Ads campaign, or Social Ads). For these businesses, ABM can help identify and engage their customers faster, complementing commercial actions with a hyper-personalized marketing approach. In the second case we refer to those businesses that have, within their universe of potential clients, accounts with a very high life cycle value.