Any cost is a cost

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With this enigmatic title begins this article intended to explain, for those who are thinking about how to set the price for a product or service that they wish to offer, the need to keep in mind each and every one of the costs to establish it .that the realization of that product or service entails. If we analyze what was said in the previous paragraph in isolation and out of context, what is said may seem obvious, since apparently it is more than obvious that to calculate the sales price to be established for a product or service that we want to make available to our customers, clients we will use the classic formula of adding all the associated costs, and to the result of that sum we will add a percentage that will be our commercial margin, our theoretical profit from the sale of each product or service, but if we analyze it a little more in depth We see that it is not that simple. And if we analyze it in depth we see that it is not so simple for a simple reason: on many occasions, neophytes in setting prices can, and do, fall into the.

Gross error of not adding up all the costs that they should add up, and that It makes them incorrectly calculate the price to be established, let me explain: It is clear and evident that if we talk about the costs that creating a product or service generates in Phone Number List  cases where it is necessary to acquire raw materials, buy components, etc., all of those costs will have to be added. To a certain extent it is also clear that if to make a product or service available to the client it must be manufactured or requires the labor, the dedication of hours of one or some professionals, these will have to be added (all, quote costs , etc.) costs to the final price, but then there are other more indirect, more hidden prices, which sometimes may seem to have no importance and which, without a doubt, have a lot of importance. For example, if we work as freelance service providers, in the field of consulting, and we do it from.



Home or a small office, what happens with the associated costs that we dedicate to generating our services, what happens with the costs of renting the space What happens to the costs of electricity, telephone or Internet service? It may seem banal to us, it may seem like few amounts, but without a doubt, the addition and addition of small amounts, if not imputed correctly, results in large amounts, causing great losses. But how do we allocate these amounts to the price we offer to our clients? There are different means and different forms, and in some cases the exact precision of what is charged will not be exactly the real amount, since, for example, the monthly electricity consumption or the Internet flat rate that corresponds to that specific product is very difficult or impossible. to determine. But it is possible to keep in mind that we have these costs and that in small portions and distributed among all our clients, they have to at least cover them.