Criteria to choose the best email marketing tool

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As we have already mentioned previously in this medium, email marketing is still a fairly effective way to reach your target market . It can be used to build loyalty and trust in your brand. In addition, it allows you to create relationships with prospects and current customers , speaking to them directly through their inbox. Choose the best email marketing tool This is why it is so important to choose the email marketing tool that best suits your company's needs. [Tweet “If you are looking for an tool, these criteria could help you choose it”] Below we present 9 criteria to guide you in this process. We hope they are useful to you.  UX Interface The interface that an email marketing tool has is no small thing . The ease of use from the first moment will allow you to concentrate on what is important, generating messages in accordance with your email marketing strategy . On the contrary, if the interface is complicated , unfriendly, etc., you will spend too much time trying to understand it instead of seeking to achieve your goals.

Service One of the pillars for the proper functioning of a company is service. And that is why it is so important that your email marketing tool has good  Country Email List customer service. Being able to resolve a problem quickly thanks to personalized attention, 24 hours a day and with online support is a plus. Additionally, a tool that also has online chat and phone support will make your life easier. Reliability Before choosing a tool it is important to investigate how reliable it is . One way to do this is by exploring online and looking for product reviews as well as feedback from previous and current customers. Check , above all, its deliverability percentage , as well as whether it has dedicated or shared IP addresses. Reporting and analytics To measure how successful your email marketing is being, it is essential to be able to see reports on the user's behavior when receiving the emails that we are sending.



Among other things, you need to know opening rates, number of clicks , among other parameters to know if our strategy is working.  Editor It is not only important how easy to use the tool is, but also the number of email formats it offers , as well as their flexibility, that is, how much they can be modified using HMTL. This is offered through a good editor of the messages that we will generate. Languages Although for many it is not a problem to use the tool in another language, it is undoubtedly an advantage to use the functions in the language you use most .  Personalization and segmentation We have already explained before that users currently want differentiated messages , where their interests and needs are considered. To achieve this, it is necessary that your email marketing tool allows you to easily segment your audience, as well as personalize the messages that will be sent to each segment.  Shipping The type of shipments that your tool allows you to make is important, for example, if you want to automate them or send transactional emails.