Sales wants to nurture it further

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Commit to a regular schedule to review and improve your workflows. As the end of the date window approaches, review the results of the current workflow to identify a candidate for improvement. You'll probably want to look at the lowest performing link in the chain. Make a hypothesis about how to improve results, then put it into practice and test it in the next date window. You can try changing the frequency, subject, content or context of the emails you send, as well as a number of other settings. If the test fails, put the original back and try again. Land and wide.

While you should initially resist the temptation to create multiple workflows, as your results improve and your content library grows, there will come a time when you need to diversify. When you do, again follow all of the principles above to ensure you maximize manageability philippines photo editor and performance. Start with your strategy I put this point last, although it should be first, because you didn't find this post looking for someone to tell you how important strategy is. But now that we've covered some highly actionable things, let's talk strategy. The importance of starting with the end is well documented.



Ad is no different with lead nurturing. If you are clear about who is going to enter your workflow, under what circumstances and, most importantly, what you want them to do as a result, then everything else will be much easier. When you create your lead nurturing workflows, remember to assign the actions, and the content you offer, to the funnel. Potential customers entering the purchasing process are likely at an early stage, but at the end of the workflow you want them to think about contacting you directly. Collect the rewards Using these strategies in your lead nurturing.