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Stories and soon there will be more features for brands and users that will allow for greater interaction. As more and more consumers appear to enjoy these immersive experiences, there is a great opportunity for brands to leverage these new technologies, distinguishing themselves with their authenticity and focus on experiential marketing. Download-ebook-marketing-artificial-intelligence Whatever the distribution channel of your campaigns, the message you transmit will be conveyed by the content , which must always be SMART , attract the eyes of consumers and convert them in a pragmatic and resolute way.

A quality finished product, with top production processes, will always require a personalized and granular message content format to bring the public to fully appreciate your value proposition. At the base, therefore, there must be an inbound marketing strategy, which not only web designs and development service defines the objectives, but also the SMART contents (Specific, Measurable, Achievable, Relevant, Timely). Make sure your content is: Targeted exactly what customers want and need at the right times Optimized to make it more visible online and more attractive Always available and up to date (adaptable, dynamic and relevant) Integrated and activated for all devices and communication channels for maximum impact.



Profitable for marketers, because the content clarifies any doubts and engages readers on topics they are interested in and prepares them for conversion. benefits of artificial intelligence marketing trend Artificial intelligence and bots AI and marketing are a perfect match for a successful strategy: expect to see more intelligent conversations in 2018, as consumers start to feel more comfortable interacting with digital assistants and chatbots which offer an idea of ​​the direction we are going. This category also includes devices or technologies that allow searches or voice commands, such as Amazon's Alexa, Siri, Google Assistant. These will also be introduced into the on-board computers of cars, influencing our daily behavior even.