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Google calls them “self serving reviews”. A self-serving review is a review about company A, which is posted on company A's website or on company A's website via a third-party widget. According to Google, self-serving reviews are not in the best interest of users. You might wonder why they are still shown in Google Ads, financial interest perhaps? With this adjustment, the 'review rich snippet' is over, in the case where the reviews are checked by the company itself. This applies to both the Local Business and Organization snippets (and all subtypes.

Ad regardless of whether the reviews run through a third party such as Trustpilot, Kiyoh, Webwinkelkeur or other parties. In short, this means you won't see rich snippet stars in organic search if they relate to a company or service. Other types of snippets (such as product reviews) will still be photo editor displayed. Read the official message from Google here : seo Product review snippets still possible It has long been Google's policy not to show self-serving reviews. But many webmasters managed to find solutions for this, for example by collecting the reviews via a third party and placing.



A widget on their own site. It is still possible to show product review snippets on your product pages. In the example below, you can see that Babypark has product review scores, while other companies do not. This is because Babypark is indexed with a product page in this example. Before the Google change, Babyveilig.nl also had scores in Google, but these were related to the organization and not specifically to the product. Rich snippets example of Babysafe and Babypark. In addition, the rich snippets with review scores also remain for scores collected for third parties.