Sales benchmark: 3 tips for a more productive benchmark

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How to make a sales benchmark more productive? "I only know that I know nothing". The phrase from the philosopher Socrates can help us understand a little about how we should behave in the market. The thinker, of course, was not ignorant – quite the opposite –, but he seems to assume that, even with all his wisdom, he would never be able to have knowledge about everything. Yes, recognizing this simple fact made him an even wiser philosopher, and can make you a more prepared and aware manager. That's what the benchmark is about .

Basically, the benchmark is an investigation process in which the company seeks to discover whether its internal processes, products or services are competitive in comparison with other competing companies. In other words, the main objective is ws data to learn a little from others, after all, it is impossible to know about everything, right? This is, therefore, a way of thinking outside the box ! In this post, you will discover 3 tips for making a more productive sales benchmark! Check out! Set the benchmark objective Evaluating another company without any criteria may not provide any relevant information. It would be like reading a book with disorganized pages, out of context.



Therefore, first of all, you must internally identify some point that you want to improve, and only then investigate the competition. In other words, you need to develop a benchmark project, with well-established objectives and goals, so that your investigation is more efficient and accurate. Finding out if your company is selling more than the market average (considering companies similar to yours), for example, is a good start. Develop very clear steps Your sales benchmark must have a beginning, middle and end and be carried out continuously.