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Do you actually do Inbound Marketing in your company?

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发表于 2023-10-9 11:57:10 | 显示全部楼层 |阅读模式
You are [url=]字体[/url]currently viewing Do you actually do Inbound Marketing in your company?
Inbound Marketing is a set of digital marketing strategies designed to create a bond between consumer and brand. It is assuming that the decision-making power is in the hands of the consumer and that the advertiser's role is to offer all the resources to facilitate this consumer's decision for the products and services he offers.

You certainly understand the concept and objective of Inbound Marketing, but do you (really) understand what is necessary to carry out Inbound planning?

In practice, there are many companies and even digital marketing agencies that claim to carry out Inbound Marketing, but put different and isolated strategies into practice. They exist as a set, but in practice they do not work together to achieve results in leads and sales.

There is no dedication, focus and planning necessary for digital  whatsapp database marketing strategies to work together and compose a single Inbound strategy that encompasses all digital marketing actions and their results.

Inbound Marketing x Social Media
It is common for companies to understand social media work as Inbound Marketing and, unfortunately, there are agencies out there that reinforce this extremely mistaken conception.

Of course, having pages on social networks, planning publications, monitoring public reactions and communicating with them are part of an Inbound strategy. However, social media analysis is just one part of the set of strategies that make up Inbound Marketing planning.



When doing Inbound Marketing, you work with social media within a content strategy, in which social media publications have the main objective of generating visitors to your website, blog and landing pages.

On these channels, your visitors can access content that interests them, at the same time they learn more about your company's products and solutions and, in return, offer contact information, becoming leads, who will be taken further in the conversion funnel, eventually becoming customers.
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