Landing Pages: tips to convert more!

shikapatho

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Responsible for transforming visitors into leads, landing pages must be built with great attention to both the layout and the content. All details are relevant to optimize conversion results.

Follow some tips for building an attractive conversion page, with all the elements necessary to convert visitors and, most importantly, a questionnaire with really relevant information for your sales team.

Essential elements of a successful landing page
For your landing page to be successful, it is essential that it has certain elements and that they are built in a personalized way to meet the interests of your target audience. Here are some elements that cannot be missing from your conversion page:

Keep your visitor on the landing page
Your interest is to keep the visitor connected to the landing page until he fills out the questionnaire and becomes a lead. Therefore, it is important that there are no menus with links or even links to other pages in the text of the conversion page.

Your landing page must have a clear objective, without offering the  whatsapp data visitor anything more than a description of the material being offered and how to receive it (by filling out a form).

Your landing page must be consistent with calls to action
Typically, visitors who reach the landing page are those who clicked on a call to action, whether in an email sent by your brand or even in content on your blog, website or social network.

Therefore, the calls to action that lead to the landing page and the page content itself must be coherent. There is no point in creating a call to action offering free content and charging an acquisition fee on the conversion page, or even creating a promotional call to action, but taking the visitor to a landing page that offers an eBook, for example.



Your bounce rate and lead generation results will be much more positive if your brand is clear, coherent and transparent in relation to what is being offered to the public.

Encourage sharing on social media
You can have much better organic results on your landing page by encouraging your audience to share it on social media. Include social sharing buttons, but only include buttons for networks that are truly relevant to your target audience, not all of them.

Some landing pages make receiving material conditional on sharing on social networks, but this is a shot in the foot. Many visitors do not want to share anything on their social networks or even consider this step too laborious – as it takes them to external pages and, in some cases, requires a login and password – or even invasive.