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Models of creativity in the Metaverse , already widely cited, are those of Burberry and Balenciaga , two important luxury clothing and accessories brands. Burberry and Honor of Kings Burberry recently brought its creations to the game Honor of Kings . The protagonist is the avatar Yao, who wears the clothes created by the London fashion house. Fans interested in the clothes she wears can go to the website or any of the brand's stores and purchase them. The partnership between the brand and the video game is inspired by the relationship between man and nature , a theme to which Burberry has always attributed great importance and which finds affinity with the spirit of the heroine Yao.

By exploiting the creativity of gaming in the Metaverse, Burberry seeks to give its community an immersive shopping experience , in an enchanted world, communicating its structural values ​​in an innovative way. Furthermore, the collaboration with the video game offers the opportunity to meet a new audience of potential customers , young and accustomed to the use of technology. Balenciaga and Fortnite In Balenciaga arrives in the Fortnite Metaverse with a line seo expater bangladesh ltd of clothing and accessories and a series of other "objects" , such as hang gliders or pigeons, to be used during battle royale challenges, the main mode of the video game for which players fight they have to find their weapons.



At the same time, Balenciaga launches a line for the real world, connected to the virtual one and dedicated to Epic Games , which can immediately be purchased on the official website. For the launch of the campaign, the brand created a virtual shop within the game where users have the opportunity to try on the costumes from the collection and observe the combinations chosen by other players. Balenciaga's is one of many examples of how the Metaverse is able to offer fashion houses, not necessarily luxury ones, interesting earning opportunities through the sale of virtual objects for avatars, which can then be purchased in the real world.