What is Growth Hacking and how it impacts IT companies

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Growth Hacking is a new marketing concept increasingly present in the digital market and really being embraced in the environment of startups and IT companies. The technique, not yet widely used in the Brazilian scenario, was imported from large successful startups in Silicon Valley, the technological hub of the United States, where you can find companies that dictate success on the internet today, such as Google and Facebook.

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Growth Hacking is a dynamic and intelligent way to come up with ideas and solutions for growing products, brands and user experience through innovative data and technology management in the digital environment. These Email Data actions aim to pursue new ways of using strategies, information and interactions in favor of business development. The focus is to deepen knowledge of the product and the ways in which it is distributed to the market. Looking for new ways to do it. It follows the principle of think first, innovative ways to increase revenue. Apply them quickly and based on the results, evaluate the results continuously, and thus save time on prior analysis and planning that has always been practiced. As results in digital media are easy to measure and evaluate numerically,

Thus, Growth Hacking emerges as an arm of marketing, not its replacement, to guarantee accelerated growth alongside marketing strategies already used or new ones being tested, also focusing on generating opportunities (leads) but also targeted at the brand and other objectives such as customer satisfaction. But growthhacking also involves careful research into the habits, behaviors and trends of users and the market, so that you can disseminate persuasive ideas for new ways to sell your product and attract your target audience. In other words, to be able to think about growth and results at all times, the professional must understand the public and how to interact with them.

Read Growth Hacking's Definit Guide , by Neil Patel & Bronson



Who has already adopted Growth Hacking?
Growth Hacking was an essential part ofQuem_j_adotou_Growth_Hacking.jpggrowth strategy of some startups that are now worth millions (or even billions) of dollars. The main case we heard about is AirBnB, which came up with the proposal to bring together on a single website people interested in renting their houses, apartments or rooms for a period of time and people interested in booking them. At first the idea was resisted, mainly due to the issue of security that this process involves and the difficulty of investment. But today it is present in more than 190 countries and is the third most valuable startup in the world, with a market value of US$25 million.

Another great case is YouTube, which in 2005 decided to focus on the audience present on the MySpace social network to boost its growth. His team developed the embed, in which users could access the site, post their videos and then take them to their MySpace profile. Over time, YouTube was able to divert this audience to its own website, so whenever someone wanted to search for content, they would go straight there. With this hacker trick, YouTube became the largest and best-known video platform in the world.