Marketing Automation for the Whole Customer Life

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The Bookshop understands the value of including important information in an easy-to-bookmark email. The Bookshop provides interesting information for its patrons and outlines the various events the store has as part of their ongoing series. As you can see in the email above, The Bookshop provides vital details its patrons will need to be a part of the store’s upcoming events.

Subscribers can simply click each individual event to learn Armenia Email List more. Additionally, the store provides a tidbit about a relevant social cause: Poverty Awareness Month. Not only does this tell customers where their money goes when they shop at The Bookshop, but socially-conscious brands are more likely to be successful in today’s market.



Wrap up If you’re a small business owner or marketer, don’t simply rely on your social media or physical location to bring in customers. Email marketing can help your brand stay on the minds of customers throughout the coming months, especially when combined with your other marketing efforts. While you’re probably dreading the need to add one more thing to your busy schedule.