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Goods and services for young children (+100–200%). Adecrease in activity is observed on sites related to: with sports and tourism(-70%); goods and services for older children (-70%); finance (50%). In period3, in comparison with period 1, we observe an increase in activity on sites ofcategories: large household appliances (+300%), finance (200%), education(250%), parents (180%). Thus, the trends of increasing activity of the secondperiod were almost completely preserved in the third. The decrease in activityin compared periods 3 and 1 is observed on sites related to sports and tourism(-75%), goods and services for older children (-70-80 education (40%).
These trends are new compared to the two previous Australia Phone Number List periods.The data shows an increase in activity in categories related to the reaction tothe current situation and the search for information in the categories ofinterest: finance, large purchases, children's categories. The decrease inactivity is associated with entertainment categories, sports and long-termservices. As for user spending, based on the analysis of availabletransactional data, we deduced the following picture: Current events still havea weak impact on consumer activity: the number of sales decreased by less than3%.
In general, across all categories, the average checkincreased by 12.7% in two identical periods and by 11.54% in three periods. Inperiod 2, compared to period 1, the share of shopping categories in thestructure of purchases significantly increased, related to: internationalflights (Turkish Airlines in particular) - an increase of 130%; variousmarketing and brokerage services — 80–90%; rail transportation - 40%. On thecontrary, the share of purchases in the following categories decreased: men'sclothing/accessories - 46%; cinemas - 40%; entertainment and sports goods - upto 30%.
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发表于 2023-7-24 11:48:23