A newer strategy is offered by video

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It is essential today to have a presence in them and have quality content to address potential customers. In addition, the so-called influencer marketing is becoming more frequent , in which people with a relatively large number of followers promote a specific brand and use their authority to influence a group of people to buy a certain product or service. AUGMENTED REALITY OR VIRTUAL REALITY Another very recent strategy is that offered by augmented reality (AR) or virtual reality (VR) creating innovative and interactive experiences for the consumer in order to promote a specific brand.


Augmented reality allows you to incorporate layers of virtual elements on real scenarios while virtual reality takes you into an apparently real world through virtual reality glasses. EXAMPLES OF EFFECTIVE DIGITAL MARKETING STRATEGIES At this point, you will Job Function Email Database have been able to verify the infinity of digital marketing plans that can be followed and the advantages of having a defined strategy. These are some examples of successful and highly effective digital marketing strategies.





A first example of a successful strategy is that of Samsung , which through e-mail marketing manages to keep its customers informed of all the news and encourages them to interact with the brand on their networks. Another good example is that of Red Bull . One of the keys to its success lies in the creation of quality content on networks such as TikTok (video marketing) aimed at potential customers of its products. For their part, online fashion companies such as Shein or About You are good role models in the use of marketing with influencers, which they use to reach new customers. These companies have understood quite well where their target audience is and what are the most appropriate channels to make themselves known.