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App download They are the least popular, but if your main desire is for your target audience to download an app, this is the campaign for you. video views Like the previous ones, as its name indicates, it is used to generate reproductions. A common tactic on Instagram is to use these campaigns as the foundation for something bigger. ? TIP An example, you implement a video views campaign and once many people have viewed it, an audience is created with the people who viewed 75% of it.
That audience is going to be quite aligned with your content, so you can bring them a second campaign, in this case more sales-oriented. and get profit from this Country Email List strategy. Lead Generation It is usually called Lead Ads. They are campaigns to attract contacts who are interested in something, for example, a book, a guide or that you simply get in touch with them for some reason. The particularity of this type of advertising is that the user must fill out a form with their data without having to leave your website. conversions Through this type of campaign you can direct your audience to your website, but what is the difference with the traffic campaign? It's quite simple.
Once you configure the Facebook pixel on your website, you can generate events that represent a monetary conversion and your PPC campaigns in Instagram Ads will be optimized based on that data and become an ad worthy of analysis and admiration . How to optimize a PPC campaign on Instagram Ads Once we have known the most basic concepts, we are going to show you the most important factors to optimize your PPC campaign on Instagram Ads: Segment your public
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