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Tagging is the process of assigning labels or keywords to items, such as images, articles, or videos, to categorize, organize, and retrieve them more efficiently. It is widely used in various fields, including social media, websites, and content management systems, to improve searchability and navigation. On Martech Zone, for example, tagging provides superior internal search results, improves the relevance of related posts, as well as lists the relevant articles with respect to each acronym on the site.
Since Artificial Intelligence (AI) has become an integral part of asset Australia WhatsApp Number List tagging and, in general, multimodal asset-recognition systems, its leverage for content creators and marketers has become increasingly significant. Advanced auto-tagging allows marking assets to be visible and accessible and without it, you can not properly store, retire and reuse your assets.
How Auto-Tagging Works?
Auto-tagging is a popular feature that allows assigning particular tags to assets of a specific or any modality. In other words, the feature allocates assets, analyzes, and assigns all required tags. Naturally, the capabilities of the auto-tagging systems will directly rely on the AI that powers them.
The more simple versions are able to deal with a single modality – visuals and pictures, text, audio, video, etc. In its most powerful deployments, multimodal AI technology can tag various types of media using different techniques and algorithms tailored to the specific characteristics of each medium:
Text: For textual content, AI-based techniques like natural language processing (NLP) and machine learning algorithms can analyze and identify keywords, phrases, and topics within the content. Methods such as topic modeling, named entity recognition, and sentiment analysis can help generate tags that represent the content’s primary themes and elements.
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