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Defining your business goals The first step of any content marketing strategy is to define your businesses goals, then set OKRs around those goals. At the end of the day, your business goal is probably tied heavily to revenue. You need paying subscribers to fuel your business. ?For the remainder of this article, I’m going to use a hypothetical SaaS company to give you an example of how I would craft the content strategy. Let’s call our company ReachThem a SaaS product that lets you send cold outreach emails.? The ReachThem founding team has a goal of hitting $10M in ARR annual recurring revenue.
They know content is important and hire a content marketing manager to help them create a content marketing operation. I’m going to assume this is all we know. Goal setting is nuanced and it’s going to come from a skilled leader that can help. What we do know is revenue is the goal. So when we move on to creating B2C Email List our content marketing strategy and OKRs, we need to keep this in mind. ?When crafting your content marketing strategy from complete scratch, you always want to start at the bottom of the funnel and make your way up to the top. This is why we first start with business goals and revenue they affect the bottomline of a business. But, before we can start creating content, we need to understand who we are creating for.
Gathering customer intel Gathering customer intel basically means creating buyer personas to understand your target audience. If you already have data on existing customers, or a product marketing manager to help, then this part should be fairly simple. If possible, ask someone on your team to help you look into your highest LTV lifetime value users and study who these people are. Chances are, your SaaS product resonates the most with these people as they continue to pay for a subscription. If you have a product marketing manager on your team, you can also set up a meeting with them to figure out who your target customers are and what their pain points are.
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发表于 2023-5-19 21:31:59