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本帖最后由 mdasiflslam 于 2023-4-16 11:06 编辑
Fine line between civilized forms of marketing, etc. "network marketing". The used commandments are from the familiar set: Everything is simple! We will help you! Start right now! Get a gift! Special privileges for you! A career awaits you! And here's entertainment! You can design a greeting card directly on the site (for some, it will be the first experience of crowdsourcing) and send it, while writing your e-mail - the sender and the addressee.
That's how unobtrusively both you and your friends will be entered into the company's database. Communications are guaranteed! But we will give our due - no one is going to take money from you and reward for the "lead" of three or five more Specific Database clients - too. So, thank God, it's not a "pyramid". But the main thing that is related to crowdsourcing in the strategy of cosmetic companies is the technology of catalog trade.
Apparently, there is no need to describe it in detail. The main competitive advantage of this technology is noticeable: the client forms his order, as a rule, thoughtfully, focusing his attention on various options; any other advertising medium can only dream of such concentration. An interesting method of non-commercial crowdsourcing was implemented by one of my colleagues in the marketing department.
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发表于 2023-4-15 18:35:51
