How to make a good customer experience in 2023

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Don't be left in the dark about what your customers want from your company in 2023. Download Zendesk's 2023 CX Trends Report for free here Customer Experience Trends 2023 Download here! Review the mailing list of current clients If you use an eCommerce platform, you probably already have a lot of valuable information, such as first name, last name, address, phone number, email, and even consumer habits . But is everything up to date? It can be an interesting strategy to set aside a few hours a day for your service agents to proactively talk to customers and update the data they already have. In this way, you show that you value the customer's relationship with your company and want to keep them informed of all the news.

We recommend you read: Conversations to improve customer relations . Create referral programs With the two strategies we mentioned, you can already capture emails from potential customers and check if the emails of current customers are up to date. But what if you want to attract people who don't know you yet? A good idea is to create referral programs . It works like this: a current customer refers a friend who might be interested in your products Phone Number List in exchange for a small reward from your company – it can be cash, a discount, a produc Whatever your creativity and budget allow! So when the friend signs up on your website or app, you get the email. Also read: How to get your customers to recommend you? 4 tips to ask for referrals . Use technology to manage data When you think about how to create a database for sending emails, you might envision a spreadsheet filled with lines and columns as far as the eye can see.



However, this is not the most efficient way to manage the collection, storage, and use of your customer emails. Thanks to digital transformation , it is possible to take care of this process from start to finish through something called CRM software. It is a program that facilitates the management of the relationship with customers at all points of contact. Modern tools, like those designed by Zendesk , create a unified digital environment, where everything you need is in one place, including prospecting, engagement, lead generation, and communication capabilities. This may be useful to you: What is CRM sales software and why do you need it? How to create a database for newsletter or email marketing? The process to create a database for newsletter or email marketing is as follows: Define the purpose of your email list Do you want to attract new customers, retain the ones you already have or prevent others from abandoning you? This intention will help optimize efforts in this step.

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