Of your customers. Your content should call to action Have you ever noticed that I always give advice that calls you to immediate action There is a reason why I do this. When people read articles especially informational ones they want to see fewer theories or hypotheses. They want to know what concrete steps can be taken to solve the problem. I learned what my audience wants and I try my best to give it to them. You can include an Action clause at the end of each article or you can simply tailor the style of writing so that the article contains useful information.
But be sure to make sure that such actionable content is in your article. The model I use to create content is as follows: Figure Rice. Neil Patel's Content Creation Model Remove Difficulty - Create Value Build Relationships - Earn Trust - Take Action Create Value and Eliminate Difficulties: The title I gave to Specific Database my article promises you a certain solution thereby creating value. Heck you're reading it for free and getting tons of great advice. Build Relationships: So I got you hooked. Now I want to build a relationship with you. If you've been following me for a while or just know about my progress we already have some kind of relationship. If not check out my creepy face in the sidebar or email me.
Earn trust: In my articles I prove to you every time that I deserve your trust. How Providing you with reliable information verified by our own experience. Take Action: You the reader can act on what you read. Based on these four points you can develop your own plan of attack for your content campaign. Create engaging and original content The internet is full of shit and if you want to be successful you have to be a shining diamond in a pile of dung. One of my favorite examples of noteworthy content is Craig Clemens' article titled How to Tenfold Your Revenue in the Next Four Years.