Facebook TikTok and Co. are particularly suitable for communication in the field of marketing . WhatsApp is also being used more and more frequently to process customer requests . Nevertheless the customer hotline is still preferred for certain issues provided the hotline does not consist of hours of being stuck on hold. However some customers prefer to write an e-mail or contact you via a predefined contact form. Chatbots are also very popular which help customers quickly via a chat and should thus make waiting in the hotline queue superfluous.
This works very well with the online retailer Amazon for example. At the current time of the corona whatsapp mobile number list pandemic video calls are also becoming increasingly popular. Even doctors sometimes offer video consultations. As you can see there are many ways to create touchpoints. It is important that the channels are used differently and that the information is adapted accordingly. Depending on the type of customer communication and message different channels are more or less suitable. It is therefore particularly important to know the customer journey of your customers exactly! central rules of customer communication rules of customer communication.
The customer is king" In customer service this motto has always been the guiding principle for all actions and it will remain so. The golden rule – respect your customer be friendly and accommodate them! For example personas can help you prepare for how to interact with certain “types.” . the added value they can expect from your product or service. What is your unique selling proposition Does your customer know your USP and what advantages you offer . Honest is the best policy You can only gain the trust of your customers if you keep your promises. Empty promises will not get you any further in the long term; on the contrary they will only harm you. Be open and transparent.
发表于 2023-4-6 13:34:10
