How do I create a converting video creative?

santo01

The issue of creating good, besides converting, creatives is of interest to each of us. You can try and stand up your skills step by step. But at the same time, cut out a good share of mediocrity every day. You can start the morning with spay services and copy someone else's options. And you can chat with experienced guys and make your own personal recipe for a suitable creative. Today we decided to take on the role of "experienced guys" and tell you our experience on how to create a converting and working video creative. PORTRAIT OF THE AUDIENCE The first and main goal pursued by us is to successfully enter the narrow target segment of the required audience .

When working with brand promotion, for example, this condition is not necessary. The most effective will be the interaction with the general audience. While when attracting sales of specific products, which are offers in affiliate programs, “catching” the target segment usa phone numbers is simply a must. In this connection, before the affiliate there is a need to draw up a portrait of the target audience. Where you get your detailed (preferably) analytics from is up to you. There are plenty of services here, and everyone works with what is convenient. The main thing is that the information is timely and relevant. A detailed portrait of the target audience will help you correctly adjust the content and message of your creative. CATCHING HEADLINES AND MESSAGES The next two attributes are 50% of the subsequent success of your advertising campaign.



In a video creative, it is best to place them at the beginning, which is logical, but not everyone understands. A catchy headline should be concise, clear and appealing to everyone. Here, as they say, the main thing is not to overdo it. Therefore, it is not worth hitting verbiage for one catchy headline. More often - the simpler, the more profitable and attractive. As for the appeal, it, like the title, is placed in the first parts of video creatives. Of course, no one is asking you to contact each person personally. But trying to come up with a unique and attractive appeal is a must. CALL-TO-ACTION OR CALL TO ACTION Some time ago we discussed in detail How to create the right Call to Action? , so we are not going to dwell on this for a long time. One has only to say that it must be used along with the appeal and catchy headlines right in the first part of the video ad.