The purchase decision process is longer and more complex. In addition. The B B market research should also enable a depiction of the relevant competition. Thus. Important questions how to clarify the positioning of the competitors and the strengths and weaknesses of one's own company from the customer's point of view. Mon. April th. Customer Insights - Modern market research with Prof. Dr. Nikola Zuge in Cologne or onlineInform now Legend:There are places available.Only a few places left!Sorry. Fully booked. B B market research – challenges B B surveys tend to be expert surveys.
Which results from the fact that contact with the companies surveyed has often Philippines WhatsApp Number List existed for a long time and business customers invest a lot of time in selecting the right provider. Statistical values are not decisive in business-to-business market research. But much more comprehensive individual information. Accordingly. . These can be expert talks. Group discussions and customer workshops. In addition. It is important to include the different perspectives of the people involved in the decision-making process. As a result. The interviewers have to meet particularly high quality standards by.
Having special communicative and psychological skills. Among other things. Market research training What must be considered when choosing a method? B B surveys are opinion polls of business customers or suppliers of a company. The low number of cases. Which is not uncommon in the B B area. Makes it necessary to find a good middle ground between obtaining reliable results and avoiding over-examination. In addition. It must be found who the correct participant from the target company is. In addition. Not only the question is important for a comprehensive gain of knowledge. But also the experience of the interviewer. Since. As just described. Longer interviews are often more useful than standardized questionnaires.
发表于 2023-3-27 12:35:12
