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If for a campaign you believe you need to add a lot of negative keywords, you need to reconsider your campaign setup and ad group. Having too general ad groups Before you set up your campaigns, you should think about the structure of your ad groups. The best practice is to make your ad groups as specific as possible. This will allow you to receive more targeted ads and as a result it will increase your ad rank and lower your CPC costs. Adwords For example, if you sell engagement rings, instead of having a general ad group Engagement Rings , you can split your ad groups into several groups Round Cut Engagement Rings , Princess Cut Engagement Rings , Diamond Engagement Rings etc.

Each targeting a specific set of keywords and having more targeted ads. Using the broad match type only By default, all the keywords you choose in an ad group are set to broad match, but that s not always the best kind, even if you use negative Saudi Arabia WhatsApp Number List keywords to control the traffic you get. Google ads You need to make sure you understand the types of adjustments and how they can help you get more targeted traffic. One of my favorite types is a wide fit change. By changing broad match you can specifically choose which keywords will be part of excluding searches that may not be relevant. Let s demonstrate this with an example Imagine you have an ad group for blue sapphire engagement rings. In this ad group, you only want to receive searches that include the words mixed, rings, blue.



In other words, you don t want to see queries that are too general, meaning unrelated engagement rings or yellow sapphire engagement rings. One way to do this is to include unrelated keywords as negatives, but this is far from a good practice because not all possibilities can be covered with negative keywords. A better and more efficient way is to use a broad match change like this + blue + engagement + rings. This combination of words with + in front, will ensure that the searches you receive will have the words blue, engagement, rings in the term in any order. It s a simple and fast way to control with great precision when your ads will appear. Don t forget that you re more likely to convert if your ads appear for certain even very specific long tail keywords, rather than general keywords.

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