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Gaining points in terms of sender recognition and reputation. Bank BPM and Xiaomi case studies In the first months of the year, the results obtained by two important clients , Banco BPM and Xiaomi , have been shared, the result of teamwork with the MailUp platform. The two case studies demonstrated how the platform can be used in completely different industries, in these cases banking and e-commerce, to achieve the same goal: to personalize the user experience and journey. Post-COVID digitization studies, other platform news and the group's new brand identity in Q2 The 2021 Statistical Observatory of email.
The second quarter of the year began with two important studies, the result of analyzing the email campaigns of more than 10,000 MailUp customers: A focus on the incidence of pandemic-related keywords (such as “COVID”, “delivery”, “emergency”, “home delivery”) in 2020 campaigns The Statistical Observatory 2021 , the usual study on the Albania Email List performance and trends of Email Marketing in Italy Both studies revealed interesting statistics on the influence of the COVID-19 emergency on the digital marketing activities of Italian companies.
The data confirmed that the mail channel has proven to be not only important, but also essential to guarantee the survival of small and medium-sized Italian companies . Digitization of SMEs in the post-COVID period Continuing with the theme of web marketing and digital transformation in the post-COVID scenario, we have given space for more information on the state of digitization of Italian SMEs, with special attention to certain sectors such as: Retail, with the valuable help of Gianluca Diegoli, who explored for us the topic of retail digitization in the post-pandemic scenario through the publication of 4 articles on the MailUp blog Digital agencies.
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发表于 2023-3-8 14:38:14