Customer loyalty doesn't need to spend a lot of money

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Loyalty programs don't squeeze a small business budget as much as people think. While large companies are willing to pay millions of dollars, small businesses don't need to spend that much money to still achieve the same results. In today's mobile era, a mobile loyalty program can be equally effective whether it's run by a large or small business. Belly, a mobile app, allows small business customers to earn reward points for purchases using smartphones. Same goes for services like PunchTab and Perkville with subscriptions under $50/month. Thus, small businesses do not need to spend time and money on things like printing postcards, buy ink while they can fully use technology applications to implement customer appreciation programs. The days of piled postcards are truly over.

Customer-centric programs aren't just for big brands. Small businesses can easily profit, increase sales, increase their competitive advantage and most of all develop a strong, healthy relationship with their customers – today with the emergence of more technological advancements than ever before. can be done more easily.

One of the world's largest retailers, Best Buy, has also turned to loyal customers after Job Function Email List seeing sluggish growth when adopting a traditional sales model. In order to keep up with other big retailers like Amazon and eBay, Best Buy increased the discount from 4% to 5% on the next payment (for those dealing with a credit card) to encourage customers return. As a result, this program, along with other significant changes, has more than doubled Best Buy's stock since last year.



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Whether for the purpose of maintaining growth or breaking out of stagnant growth, loyalty programs seem to have become one of the top concerns for large businesses. What about small businesses? Manta's and BIA/Kelsey's joint report shows that 64% of customer loyalty programs are effective, spending much less money to maintain customer loyalty than the amount of money spent to maintain customer loyalty. get. That fact proves to be very important, that even for a small business, customer loyalty is something they always have to pay attention to, maintain and profit from it. Even an effective customer loyalty campaign or program can help your business scale and reach new heights.