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While many sunscreens boast high SPF values and broad-spectrum protection, not all formulas can keep up with a sweaty outdoor workout or a swim in rough surf. Shiseido’s sunscreens designed for active use (a.k.a. beach days or other outdoor activities) feature the brand’s own WetForce technology which actually helps them become more effective on wet skin rather than rinsing off. This process works when negative ions in the formula combine with positive ions in perspiration or water to create an additional layer of invisible sun protection.
A heat-sensing essence in the sunscreen becomes activated by external heat (from the sun or your body), forming a stronger barrier. Like all sunscreens, you still need to reapply Shiseido’s high-tech formulas every two hours (or 80 minutes in the water) and after toweling off. But Beauty & Skin Care you can swim laps or work up a sweat without worrying your sunscreen is leaving you exposed. This moisturizing, reef-safe formula for face and neck is ideal for keeping skin both hydrated and protected from the sun—without the greasy feel. It also contains zinc oxide, which dermatologists love for its broad-spectrum protective power.
Think of fewer steps, and more targeted ingredients. It’s an approach that our own experts have long embraced. “My philosophy on healthy skin is all about the basics that I put into three categories cleanse, correct and protect,” says Roslynn Reese, one of Dermstore’s expert in-house estheticians (who trains our customer service team to answer your toughest skin care questions). Whether you’ve decided 2021 is the year you’ll finally commit to a serious skincare routine or you’re looking to pare down your products and get back to basics, these three (customizable!) steps are all you need to achieve your best-ever glow.
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