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However, organizations do not have to depend on SMS marketing in isolation. Rather, applications of the service such as bulk text messaging, A2P SMS, and integration of SMS in business systems should be part of an integrated, holistic marketing initiative that unifies the brand message across diverse communication and advertising channels.
As famous and popular an influencer may be, he or she is nonetheless Afghanistan WhatsApp Number List a human-being first and foremost, and loves the value of personal dialogue with the audience. The interpersonal relationship in SMS is nurtured in strategic ways, creating an intimate feeling for fans not quite achievable through channels like Instagram or YouTube.
Of course, large-scale direct communication with the fans is impossible, but there are some alternatives. For example, startup platform Community allows fans to text their favorite celebrities while the latter answer questions, promote their projects, and invite their followers via SMS.
Everyone loves a good deal, and using SMS marketing to promote discounts and special offers continues to resonate with consumers. In fact, according to a recent Gitnux survey, 30-50% of the respondents welcomed coupons and promo codes. It also showed that 39% of consumers wanted to receive birthday specials, and 31% looked for announcements about upcoming promotions/sales/discounts.
VIP programs, birthdays, and anniversaries also introduce another very effective opportunity for SMS marketers in the form of temporary discounts on products made available for a limited time only. Besides these special offers, organizations can leverage SMS marketing to chase potential lost revenue by ensuring customer loyalty through cart abandonment offers, information about new/exclusive products and services, and the like.
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发表于 2025-1-19 14:32:45
