E-retailers: here are some ideas for your end-of-year marketing

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Back to school here we are! After the torpor of July-August and cocktails by the pool, the end of the holidays has sounded. We know that September is important for you, because it ends the inactivity of the summer and allows you to reconnect with your communities of fans, prospects and customers . Obviously, the idea behind all this is above all to arrive at the top for the 3 decisive months at the end of the year: October, November and December. These fateful (and intense) months that will allow you to boost your annual turnover and ensure your growth. It is therefore crucial to think carefully about your strategy in advance, and to plan the right marketing actions to implement during this period. You will be overwhelmed, so you might as well anticipate!

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Back-to-school marketing advice logbook

Download the logbook

And just imagine that this is a good thing! At SPREAD, we have created a large logbook (60 pages!) which gives, month by month, numerous campaign ideas to keep your customer base engaged all year long .

By following the advice in this white paper, you will be able to implement shopify website design actions to attract as many fans, prospects and customers as possible and then extend the relationship with them.

That is to say, convert them (or reconvert them) during this key period , and of course, ultimately build their loyalty to avoid the "one shot" effect of Christmas shopping.

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Reactivate your customers and prospects after the summer break

September back-to-school marketing actions

The September page is waiting for you very patiently

Now that everyone is back, you have 2 missions (if you accept):

Shake up your whole beautiful sleeping community during the summer

Prepare the ground without delay for the next 3 months.

Let's get started right away with some well-thought-out actions for the back-to-school period. To do this, head to the September page of our logbook.

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Campaigns to re-mobilize your communities

To reconnect and boost participation, the good idea is to listen to what your customers and prospects have to say by giving them a voice . For example, by organizing a voting contest. Very often, the start of the school year is synonymous with a new collection. It is therefore the ideal time to ask them to vote for their favorite product. Of course, you will hold a draw to designate those who will win the fruit of their preference.

Not only will you allow all participants to discover your new products , you will also obtain a good trend of the success of certain pieces, but above all you will have put yourself in a position of exchange and listening, which can only strengthen the attachment to your brand or your store!