Step 2: Familiarize yourself with the structure of an Adwords account

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First of all, it is essential to know your goals and your target audience (yes, like any marketing action, Adwords is no exception!). Do you want to increase the visibility of your site on the eb, generate leads or increase the number of subscriptions to your Newsletter?

At the same time, if you haven't already done so, you MUST install Google Analytics in order to measure the results of your campaigns on your site. Obviously, there are other analysis tools And for those who don't know how to install it, I have prepared

It is important to think about how to structure the campaigns of your Adwords account in order to find your way around. The advantage is that Google offers interesting articles presenting Adwords to understand the structure of an account, here they are:

FYI, often the structure of your site is a good starting point for thinking about the structure of Adwords.

Step 3: Research the right keywords

In Google, everything is about keywords. Depending on the words you use in your Google search, the results will be different. From an "advertiser" point of view on Adwords, it is crucial to ask yourself on which keywords you want to be visible. I like to use the example of the pizzeria: