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From video campaigns to social media posts, there are many ways to connect with consumers today. While email marketing may be one of the oldest messaging channels, it remains one of the most effective ways to stay connected with your target audience. According to HubSpot, email generates $42 in ROI for every $1 spent, a 4,200% return on investment, making email marketing the channel with the highest ROI .
That said, email marketing campaigns have endless applications for businesses of all sizes. Let's dive into how to Brazil Phone Number List create an effective email marketing campaign for your company, as well as the various types of emails your brand should be sending.
How to Take Advantage of Email Marketing Campaigns
Before we dive into the different types of email marketing campaigns you need to try this year, we should first clarify what an email marketing strategy is. Your email marketing strategy should be an organized list of action items that support your brand's desired marketing goals - such as increased brand awareness, conversions, or consumer touchpoints.
Having a proper email marketing strategy is necessary for three core reasons:
It aligns email campaigns with overarching business goals.
It defines your email marketing goals, so you can ensure you're providing value every step of the way.
It enables marketers to evaluate the effectiveness of their emails.
An important part of developing an email marketing strategy involves determining the goals of each campaign. Every email you send should have a goal, such as:
Notifications: Send updates on new product releases, provide company-related information, or offer educational materials that your target audience will find interesting or helpful.
Or it’s about engagement: Use email marketing to connect with potential customers and reengage with users who may not have engaged with your brand in a while.
Nurture: Use email to establish consistent touch points and turn new customers into lifelong supporters of your business.
Conversion: Directing email recipients to perform a specific action, such as visiting your website, filling out a contact form, or using a promotional code to make a purchase.
Once you have a strategy in place and clear goals, you can start creating your email marketing campaign.
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9 Email Marketing Campaigns to Try This Year
Before you dive into creating your next big email campaign, brainstorm what types of emails you’d like to include. Here are nine of our top picks:
1.Popular series
You’ve locked in a new email subscriber — congratulations! Now’s the perfect time to say hello and start a long-term relationship. Welcome emails are your chance to engage new subscribers, encourage them to interact with your brand, or convince them to take an action like visiting your website. And when it comes to open rates , Invesp found that welcome emails get 4 times more opens and 5 times more clicks than standard marketing emails.
When drafting your welcome email, there are some key elements to include:
A clear, concise and attractive title .
Personalized greetings.
Steps for recipients to take action.
Link to your website, blog or social channels.
Don’t forget: timing is everything when it comes to welcome emails. Taking too long to contact new subscribers may cause them to forget about you. Consider using email automation so that as soon as someone signs up, they immediately receive a welcome email in their inbox.
Here’s an example of a great welcome email from Spotify:
2. Sales and promotional emails
The most common emails are sales campaigns. Whether you’re promoting a new product, highlighting a sale, or trying to generate conversions, these emails are important to include in your email marketing strategy. However, it’s easy for inboxes to become cluttered, so you need a campaign that stands out. Here are a few ways to ensure that:
Features a strong subject line and call to action.
Keep the body of your email short, sweet, and straight to the point.
Provide deadlines to add a sense of urgency.
Use email technology to personalize content as much as possible.
Additionally, you can provide recipients with a special promotional email code. Not only does this encourage readers to take action, but you can use the code to track the success of your emails. Here’s an example of a promotional email sent by clothing store Express:
3. Seasonal emails
The change of seasons may require you to change up your wardrobe, but it's also a great opportunity to send emails to your subscribers. Seasonal promotions align with specific holidays or new seasons, like a clothing store promoting swimsuits at the beginning of summer. As for the holidays, the National Retail Foundation reports that some of the highest spending holidays in the US in 2021 include Father's Day, Valentine's Day, graduation season, and Halloween. So, whether you're hosting a spring cleaning campaign, a New Year's promotion, or a summer sale, let the change of seasons be a reason to connect with your customers via email.
4. After-sales activities
Not only is sending emails to encourage sales crucial, but you also want to stay in touch with your customers after they've purchased something. Why? Post-purchase campaigns offer opportunities to:
Confirm their order and issue a confirmation or tracking number.
Thank customers for their support, encourage future sales, and increase brand loyalty.
Provide an opportunity for them to provide feedback on their experience with your brand.
Sending similar products or promotional offers can incentivize them to do business with you again in the future.
Essentially, your post-purchase emails should be automatically triggered so that you know every customer will receive an email immediately after purchasing.
5. Cart Abandonment Emails
Abandoned cart campaigns are just what they sound like: They engage customers who recently visited your site and placed items in their carts but never completed the sale. According to research from Moosend, consumers open 45% of cart abandonment emails . Of those opened emails, 50% of recipients eventually complete a purchase. Given these statistics, abandoned cart campaigns are a must-target for online and eCommerce brands.
So what should your cart abandonment email include? Getting the copy right is key to success. Include clear messaging that reminds customers that they still have items in their cart and that they need to complete their order ASAP. For an extra incentive, you may want to add an additional tip — like free shipping — to ensure the recipient completes the sale.
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发表于 2024-7-3 15:12:36