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CMO at Aplos. suggests beginning with a competitive content analysis of your competitor’s highest-performing content containing the keywords you want to target.] Which type of content is important for my brand? Once that’s done. create a list of topics you think can become a pillar and figure out if you can contribute enough information to each cluster and create a strategy around it. On the strategy side of things. consider questions like. would you create different content pieces for different topic clusters and keywords.
or would you create one type of content to satisfy the search intent of different Sao Tome and Principe Email List topic clusters? For example. when faced with this question. Drift. a B2B conversational platform. went ahead with the latter option. Two different pages by Drift written on similar topics Image Source Maya Kislykh. content marketing manager at involve.me. said the pillar topics should have informational search intent. traffic potential. and should maintain a broad scope.
She ideally suggests targeting long-tail keywords with a keyword difficulty score between 0–12. Step 2: Shortlist Topic Clusters for the Pillar and Create Quality Content Once you’re done identifying the pillar page topic. then comes the task of finding topic clusters and planning content. We suggest using keyword research tools from SEMRush. Ahrefs. SE Ranking.. etc.. to make the process easier. The goal? Identify the main topics that your audience is interested in.
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发表于 2024-5-18 18:29:53