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Storewide URLs - while an English URL will be acceptable to users in most cases, leaving Polish addresses in the German version, for example, will be a big mistake. Among other things, Google selects keywords for the website on the basis of the words contained in the URL addresses - therefore it is worthwhile to take care of the selection of keywords for the given language and their inclusion in the website addresses;
title tags and meta description – metadata that Google uses to present the website in search results. At first glance, they are not visible because they appear in the site's code. Poorly chosen title and meta description tags eliminate us from the very beginning - a much smaller percentage of people will click on a search result in a language other than the one they use on a daily basis.
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There are tools like ScreamingFrog that allow you to tabulate data from the entire store;
alt tags - these are image descriptions recommended by Google for inclusion in the site's code. Based on these, among other things, Google later presents images in the image search engine (where valuable traffic can be obtained in many industries);
product filters – most online stores offer product filtering on category pages. Very often, a URL with parameters is generated when a given filter is selected. The names of these parameters in the URL often contain phrases from the original language version. It's also a common mistake to not translate the filter names hidden in the dropdown list;
404 Error Page – An error page should clearly and legibly inform the user that they have landed on a non-existent page and direct them to a place where they can convert.
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