By creating an input form that users can use comfortably, you can prevent them from leaving your site and lead to conversions without lowering their motivation.The users who reach the input form are the ones closest to the outcome. Therefore, EFO is also a measure that is particularly likely to lead to results.Get the data you need to improve your formsMany EFO tools have analysis and reporting functions, allowing you to collect data even when results are not being produced, which can be used for improvement.
You can check drop-off rates, number of form Canada People visits, completion rate, time required, etc. by period and device in detail, so you can continue to increase conversions without just introducing it and neglecting it.How to choose an EFO toolPlease refer to the following points when choosing an EFO tool that suits your company.Fee structureMany tools have a monthly fee, but be sure to check whether there is an initial cost or a minimum contract period.In addition, there are also options that have an upper limit on the number of forms and separate fees for setting up services, so you can choose a tool with a pricing structure that suits your company.
Smartphone compatibleThere are many sites where the majority of incoming devices are smartphones, so whether or not the site is compatible with smartphones is also important.Smartphones with small screens require different optimization than computers, such as being able to input data quickly using taps and location information.Some EFOs specialize in smartphone sites, and some have separate plans for smartphone and PC sites.Presence of report/analysis functionIn order to increase conversion, it is important to go through the PDCA cycle of improvement rather than just introducing it.
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