But, why does Google care so much about site speed?

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There was a time when Google faced the issue of how many results users preferred to see on the SERP page. Wanting to do a test, Google asked users if they preferred to see 10 or 30 results per page during their Google searches. Obviously, users chose the highest number of results and Google began testing user behavior after this change.


The test result? Traffic dropped by 20% on pages that Business Owner Phone Numbers List showed up to 30 results per page. Yet, the difference in loading speed between pages with 10 results and those showing up to 30 results was only half a second – a result as incredible as it was unpredictable!We should note that page loading speed is just one of many factors that Google uses to determine the value of a site. In reality, as Moz pointed out, page loading speed, in the previously proposed case, affected less than 1% of the search query.The fact remains that the loading speed of a page is a key factor for positioning and therefore in the way in which Google's algorithm attributes a certain value to a website. This element is important for both desktop browsing contexts and mobile sites.



John Ekman explains in an article on Unbounce that optimizing our site, in terms of loading speed, will significantly contribute to us getting more organic traffic.Although only one of many factors involved in determining the positioning of our website, it is certainly an aspect that should not be ignored, particularly for mobile sites, which risk a strong penalty if they offer a slow browsing experience.