Trends - screenshot of a video showing the floating thumbnail feature. Social media platforms continue to add features to make longer videos more popular. You’ll even start seeing more videos on LinkedIn especially since a video is times more likely to be shared than a text post. Don’t expect funny cat or cool vacation videos though. LinkedIn recently tweaked its algorithm to prioritize knowledge and advice over personal content. Here’s an example from the team at Copy.ai.
Content marketing trends - screenshot of a LinkedIn video from Open.AI Short educational videos on LinkedIn are exactly what the algorithm is looking to surface for its users. Source Video’s only going to get more popular in If you aren’t using it Laos Phone Number Datayet give it a try. Even if it’s just you explaining something interesting into your smartphone. How to prepare for this trend: Try taking high-performing text content like blog posts and turning them into videos. Test and track videos of different lengths to find the sweet spot for your audience. Cut and cross-post content on multiple platforms and track which nets the best engagement. will be the year of the employee ambassador .
The search for authenticity will encourage more people to step out from their brand’s shadow to connect with customers in a more personal way as part of their content marketing strategy. You can certainly see this on LinkedIn. Content there usually gets more engagement when it’s published on a personal account rather than the brand’s. So expect more businesses to follow in the footsteps of Alaura Weaver at Writer who regularly shares company updates events and success stories on LinkedIn. Content marketing trends - screenshot of a LinkedIn post from Alaura Weaver. Your employees might be the secret content distribution strategy you need in Source This preparing to take the SATs in May and June. You can also consider other national and international days that apply to your
发表于 2024-3-10 15:20:48
