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Olivier Friends June 30, 2022 9 min read Do reviews impact local SEO rankings? CONTENTS How Reviews and Ratings Influence Local SEO for Google Maps How Reviews Influence Your Local Pack Ranking on Desktop How reviews influence your Local Pack ranking on mobile What you can do In the wake of the COVID-19 pandemic, for those of us working in local SEO, one thing is now clearer than ever: if you want your business to make an impact in your community, a strong local presence online is absolutely necessary.
In addition to maintaining a complete Azerbaijan WhatsApp Number and accurate Google Business Profile, engaging with users—like getting ratings and reviews from your active customers—is a key part of any SEO strategy. efficient premises. But do ratings and reviews really impact your local SEO? And if so, to what extent? Study looked at. To this end, we studied 5,624 keywords focused on professional activities and analyzed the results of the Local Pack in Google Maps and the Local Pack on desktop and mobile. How Reviews and Ratings Influence Local SEO for Google Maps For listings on Google Maps, we found that the average number of reviews on a listing had a much stronger impact on its performance than the average ranking.
Indeed, we found that the average rating did not correlate with ranking in the top three positions. Here is the breakdown of average ratings for all the ads we analyzed, across all categories: Google Maps, Reviews, Average Rating Influence It's important to note that all three positions have average ratings above 4.1, which tells us that positive reviews are still beneficial, even if it doesn't ultimately determine getting the top position on Google Maps. Conversely, the number of reviews on a listing is correlated to its position. Here is the average number of reviews in the top three positions for all the listings we looked at: Google Maps, Influence of the average number of reviews.
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发表于 2024-3-9 14:45:43