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Have you wondered what the secret is to competitive companies in today's market? Creativity , a quality that comes from the talent of these companies and that resides in the people who are part of them, is the key. In recent times, many companies have realized that to be competitive in the current market, good technological capacity and highly qualified human capital are not enough, but rather it is necessary to encourage creativity within the company. Organizations in general are increasingly concerned about using models, methods and systems that are efficient and attractive to the public. Clients and consumers are also increasingly demanding, so staying in the comfort zone is not profitable . If we look back in time, we will realize that creativity has always been the driving force behind the development of individuals, organizations and societies . Numerous studies and research reveal the importance of creative talent and analyze its impact on business capital. A recent study by the consulting firm Ernst & Young (EY) and the Future for Work Institute indicates that creativity will be the most sought-after skill in the labor market in the coming years . The company SCOPEN , in its yearbook The Partners book 2020, states that 78% of companies that invest in creativity obtain better productivity from their employees, 76% a much more motivated team, 83% better results in innovation, and 80% more satisfied customers.
For the new model of business competitiveness , in which creativity plays a fundamental role, to work, it requires: social capital or personnel who know how to use technological tools; intellectual capital , which is responsible for generating new knowledge, and creative capital with skills to generate new ideas. cta text Without creativity there is no innovation Creativity management contributes enormously to business methods to provide competitive solutions. The most Europe Mobile Number List valuable currency is not money, but ideas and intellectual property, which are intangible and constantly evolving. Creativity is a concept that is closely linked to innovation . However, it is worth distinguishing them: Creativity is the ability of an individual to create and ideate something new and original. Innovation is the art of turning ideas into new and improved products, processes and services that the market recognizes and values. Having good ideas but not executing them is not much use. For this reason, one of the areas in which companies are investing the most is in R&D. Research and development must be a constant in the daily life of any company that wants to prosper. Companies need creativity to be within the DNA of the organization.
However, we cannot ignore that there are some obstacles that make it difficult for creativity to make its way into organizations: Care for reputation Pressure to produce Administration demands Fear of frustration Resistance to change Fear of idea theft Strict protocols What can companies do to overcome these obstacles? Taking into account that creativity generates more creativity, the secret is to surround yourself with creative people , teams that know how to innovate and are not afraid of change . To undertake an innovation process, it is necessary for the company to eradicate the fear of failure, be attentive to market changes and launch new products, services or process changes. Encourage creativity How to encourage creativity in the company Creativity requires a context in which to function in the organization . It is necessary to create the ideal environment to generate ideas , providing appropriate techniques and tools to carry out this work within the work team and each position and directing the results of this activity to practical application in the company. Stimuli are also necessary from management , which must manage to find the balance between exploration and exploitation of results.
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发表于 2024-3-7 15:23:53